The Humble "I"

Knowing, Doing, Becoming

De-Normalise the Culture of Self-Promotion!

Possibly one of the most spiritually damaging traits – particularly for scholars, shaykhs, preachers and teachers – is the culture of self promotion and of not passing matters on to those more learned or spiritually rooted. That such a tendency has now been normalised doesn’t speak to our savviness or sophistication, but to our sickness.  

Islamic groups and organisations will do this due to hizbiyyah – ‘partisanship’, ‘bigotry’ and gaining their share of the limelight, or because of the revenue loss it could entail if their own speakers are not the public’s port of call. Individuals will usually succumb to this out of vanity (‘ujb), ostentation (riya’), craving fame and status (hubb al-ri’asah), or some other inglorious nafsi reasons.

Consider Imam al-Ghazali’s words: ‘How many an act has man troubled himself with, thinking it to be sincerely seeking the Face of Allah. Yet it contains deception, the harm of which he cannot see … Those subjected most severely to this trial (fitnah) are the scholars. Most of them are motivated to profess knowledge for the mere pleasure of [their] mastery, the joy of [gaining] a following, or of being lauded and eulogised.’1

He then offers this example: ‘Thus you see a preacher who advises people about Allah and counsels rulers. He is overjoyed at people’s acceptance of him and his utterances. He claims to rejoice in having been chosen to help the religion. But should one of his peers who preaches better than he appear, and people turn away from him, accepting the other, it would displease and distress him. Had religion been his true motive, he would have thanked Allah for having spared him this weighty [duty] through another.’2

It would be unwise of us to feel confident that we are free of such a malady. And yet rida ‘an al-nafs – being ‘self-satisfied’, or feeling smug about oneself; one’s knowledge; or one’s accomplishments, is the spiritual poison many of us seem content to inhale, despite it choking to death our spiritual life. Sincere and genuine repentance is the only healing balm, and serious spiritual introspection about our motives or intentions the only course of action.

Compare today’s culture of self-promotion with the attitudes of our venerable salaf. Of how those of them who were less travelled in the path of knowledge and spiritual realisation deferred to those who were more rooted and well-travelled. Indeed, even well-travelled ones would frantically avoid giving fatwas when possible, if they could pass the buck on to someone else.

Ibn Abi Layla, a famous tabi‘i, said: ‘I met one hundred and twenty Companions of Allah’s Messenger ﷺ, from the Ansar. There wasn’t a man among them who was asked about something, except that he loved that his brother would suffice him [by answering].’3

In another narration: ‘… Whenever one of them was asked about an issue, he would refer it on to another, and this other would refer it on to yet another; until it would return back to the first person.’4

Al-Bara’ said: ‘I met three hundred of the people of Badr. There wasn’t any among them, except that he wished that his companion would suffice him by [giving] the fatwa.’5

And Bishr al-Hafi said: an ahabba an yus’ala fa laysa bi ahli an yus’al – ‘Whoever loves to be asked isn’t from those who should be asked.’6

The sirah of the Prophet ﷺ, and the hagiographies of the awliya and leading imams teach us that the believer is one who has deep humility, is unassuming in terms of the good Allah honours them to do, and is self-deprecating – not in some outward Victorian sense, but from sincere inward realisation of what they are not. But such virtues are antithetical to our age, which demands that we sell ourselves, and over magnify our ‘talents’ so as to promote our selves, and not delve too much into the question of intentions. And the truth of the matter is that Muslim organisations and individuals have not been immune to this regrettable self promotion and commodification of the ummah. Nor has enough be done to tackle this spiritual morass.

We ask Allah for safety, sincerity and grace; and we ask, too, that He help us be sincere to Allah’s servants and point them to those better suited to be sacred shepherds.

1. Ihya’ ‘Ulum al-Din (Saudi Arabia: Dar al-Minhaj, 2011), 9:70-71.

2. ibid., 9:71. I based my translation of these passages on A. Shaker (trans.), al-Ghazali, Intention, Sincerity and Truthfulness (Cambridge: The Islamic Texts Society, 2013), 62.

3. Ibn ‘Abd al-Barr, Jami‘ Bayan al-‘Ilm (Riyadh: Dar Ibn al-Jawzi, 1994), no.2201.

4. Jami‘ Bayan al-‘Ilm, no.2199.

5. Al-Khatib, al-Faqih wa’l-Mutafaqqih (Riyadh: Dar Ibn al-Jawzi, 1996), no.1076.

6. ibid., no.1084.

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4 thoughts on “De-Normalise the Culture of Self-Promotion!

  1. Abdul Haqq Baker on said:

    Jazak Allahu Khair for a much needed and timely article. The need for self promotion and praise is a serious malady affecting Muslims globally, more than any time in Muslim history – especially due to social media – and the edutainment is in vogue with knowledge being conveyed fleetingly to attract attention spans that no longer span beyond a few minutes.

    What was once the purview of those who had studied, learned humility with such knowledge and taught in structured classes has been replaced with something resembling high octane entertainment where recipients seek after the next soundbite to validate what they consider satisfactory religious observance.

    • Abu Aaliyah on said:

      Barakallahu fikum, Dr Abdul Haqq. Your comment hits the proverbial nail better than the actual post mashallah.

  2. I dropped in to say good piece, and saw another Abdulhaq had beaten me to it – is this a first for the internet? 🙂 JZK both

    • Abu Aaliyah on said:

      Bless you. If it is a first, we shouldn’t be surprised that it’s two ‘Servants of the Truth’ that have led the way.

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